A Summer story with Ale

Hello everyone,
I’m excited to share a few backstage moments from one of our latest fashion shoots with ALE.

There’s something special about shooting by the sea — the light, the atmosphere, and the effortless beauty that naturally comes to life in front of the camera.

For this editorial, we traveled outside of Athens to one of the most beautiful locations in Evia. Surrounded by the sea, a stunning pool, and clean architectural lines, the setting created the perfect balance between summer minimalism and natural elegance.

The beauty direction focused on a sun-kissed beach look with fresh, glowing skin and soft natural waves inspired by effortless summer hair. The weather was absolutely perfect, with beautiful sunlight throughout the day that gave every frame a warm summer feeling.

Backstage moments like these are always one of my favorite parts of the creative process — watching the vision slowly come to life through teamwork, creativity, and energy on set.

Thank you for being here and for following my work and creative journey.
See you in the next backstage story. ♡